Emerging Brands Application

Emerging Brands Pitch Contest Application

Application Deadline: July 31, 2022


  • Must be retail ready, able to ship product to California retailers starting October 1, 2022.
  • Must be available to attend the CGA Strategic Conference in Palm Springs, September 25-27, 2022.
  • Wholesale grocery sales must be in the range of $100,000 – $2 million.
  • Company must be under 10 years old.
  • Must have a distribution supply chain network (i.e. UNFI, KEHE, C&S, DPI).
  • Will not qualify if they have participated in CGASC Emerging Brands Sessions in the past.
  • Product should be innovative and fill a consumer need. Sales pitch must explain your go-to-market and promotional strategy.

Selected emerging brand participants must register to attend the CGA Strategic Conference ($800/person) and cover any related travel and product sampling expenses.

For questions regarding the application, please email: [email protected]