Tara James

Senior Vice President, Beauty and Personal Care Vertical

Wednesday, September 30,
8:45 a.m.
Personal Care and Beauty During the Pandemic and Path Forward

Tara is a dynamic executive with 20-plus years of experience within the data analytic and consumer insights industry. Tara has a proven track record for leading highly successful teams to drive proactive insights to consumer packaging goods manufacturers. 

Since joining Nielsen in 2000, Tara has partnered with diverse clients to develop innovative solutions, leverage new technology platforms, drive marketing and sales strategy and identify unmet consumer needs.  She has helped clients grow across industries to include Food, Beauty, Beverage Alcohol, Health and Home products.

In Tara’s current role, she leads the Beauty and Personal Care vertical as a leading voice for the health and beauty consumer and marketplace industry.  As a senior member of the Nielsen Leadership team, she is accountable for leading strong proactive teams, bringing Nielsen’s broad portfolio of services to clients while assisting them in the pursuit of growth and value creation.

Tara earned a BA degree in Psychology at Ramapo College of New Jersey.  Prior to joining Nielsen she worked as a fragrance evaluator for Robert Fragrances.  Tara resides in northern New Jersey with her two children and husband, she has passion for the arts, gardening, travel and cooking.