Why Attend

You Should Be There

For three days in Palm Springs, we bring together the sharpest minds shaping grocery retail. No matter what your role is in the grocery industry the CGA Strategic Conference will expose you to fresh ideas, challenge convention and introduce new contacts.

Who Should Attend?

  • Executives in the grocery retail, wholesale and supplier industries
  • Buyers, purchasing, operations and marketing managers representing small, medium and large retailers – especially those with responsibilities for dry grocery, frozen, dairy, deli, bakery, salty snacks and candy, perishable, produce, alcohol and soft drinks, operations and marketing
  • Loss prevention, safety, and risk management professionals
  • Suppliers doing business with the California grocery industry
  • Trade press

A Cut Above

CGA Strategic Conference attendees feel more like select guests than just another conference registrant This is because we’ve thrown the traditional tradeshow experience into the scrap heap, instead offering pre-scheduled concierge-style meetings between brands and retailers, tailored educational segments and nightly social events. Need to build rapport with your top business partners or introduce a new product? You’ll leave Palm Springs on a first-name basis with important industry connections and a notebook full of insights.

Don’t Take Our Word for It

98% of 2018 conference attendees said they would recommend the CGA Strategic Conference to a colleague.

We've been attending the CGA Strategic Conference for more than a few years now, and 2017 both CGA and the vendor community took the conference to a whole new level. In particular, every vendor we met with was extremely well prepared with their companies 2018 marketing plan, as well as well thought out, detailed re-cap of our business with them this past year, and the areas where we have done well and also the areas where we can improve. That and the fact that we're having face-to-face meetings with major decision-makers with these vendors, it provides a platform for really understanding exactly where both our company and the vendor community can improve and move forward together. It's intense, yes, but if you do your homework and get prepared, it's worth every minute.

Kurt Erickson

Vallarta Supermarkets

The CGA organizers provide excellent opportunities for even the smallest of companies to meet with and share their value proposition with senior level grocers.

David Wrigley

SVP, Sales
Citrus International