September 23 – 25, 2018 | Palm Springs, California
RETAILING WITH A SIXTH SENSE
In today’s fragmented, hypercompetitive and channel-free food industry, businesses are tapping into their sixth sense in order to win over today’s shoppers. On-line and in-store, successful companies are becoming experts at knowing customer preferences and understanding how they engage with employees, stores and brands.
Empowered by innovations such as data analytics and artificial intelligence, retailers and brands are using technology to hone their intuitions to anticipate the needs of today’s digital first consumers. Businesses are executing new partnerships and retooling their operations to focus on executional excellence and efficiency in order to drive profitability.
Simultaneously, retailers are differentiating themselves by creating compelling experiences within the physical store that instill trust and enhance their personal relationships with customers. Leveraging staff expertise and talent, retailers are constructing convenient and appealing environments that please all the senses.
Come listen to top industry speakers, enhance your view of today’s customers, follow the scent of innovation to get a taste of what’s coming next, keep in touch with your most important partners and heighten your sixth sense about today’s customers.
A CONFERENCE THAT MAKES A DIFFERENCE
For attendees, the 2018 CGA Strategic Conference offers one of the most productive business events of the year. The agenda is packed with insightful educational sessions that take dead aim at the trends, issues and solutions that are impacting the grocery industry in California. Mix in numerous networking opportunities and, of course, CGA’s signature one-on-one retailer/supplier meetings and you have an event you won’t want to miss.WATCH THE 2017 CONFERENCE VIDEO
Join more than 750 of your industry colleagues and immerse yourself in the business of grocery in California. Listen to industry thought-leaders, engage your peers in discussing issues of common interest and meet with key supplier partners who are vital to building your business and attracting new customers.
For more information contact Doug Scholz, SVP Marketing & Business Development
Just Ask Anyone
Of previous conference attendees said they would recommend the CGA Strategic Conference to a colleague.
Of last year’s attendees rated the CGA Strategic Conference’s value as “Excellent” or “Good” in comparison to other food industry conferences.
“We’ve been attending the CGA Strategic Conference for more than a few years now, and 2017 both CGA and the vendor community took the conference to a whole new level. In particular, every vendor we met with was extremely well prepared with their companies 2018 marketing plan, as well as well thought out, detailed re-cap of our business with them this past year, and the areas where we have done well and also the areas where we can improve. That and the fact that we’re having face to face meetings with major decision makers with these vendors provides a platform for really understanding exactly where both our company and the vendor community can improve and move forward together. It’s intense, yes, but if you do your homework and get prepared, it’s worth every minute.”
Chief Operating Officer | Vallarta Supermarkets
“The CGA conference allows us to meet with key retailers and present new products. The show gave us legitimacy, as we are a small manufacturer who may not have been able to see the retail customers we did outside of the conference.”