Emerging Brands Pitch Contest

Calling all Emerging Brands

Are you ready to take your brand to the next level? We invite you to participate in the Emerging Brands Pitch Contest, a unique opportunity to showcase your product and gain exposure to major players in the California market.


Eight outstanding companies will be selected to present their brands to influential retailers and Consumer Packaged Goods (CPG) companies in California. Each contestant will have five minutes to deliver their best pitch and impress an audience of industry decision-makers. Winners will receive unique prizes and valuable business connections to help you take your brand to new heights.


September 24, 2023, 2:30 – 4:30 pm


Palm Springs, California


Any company that meets the following criteria may apply:

  • Must be retail ready, able to ship product to California retailers starting October 1, 2023
  • Must be available to attend the CGA Strategic Conference in Palm Springs, September 24-26, 2023
  • Sales must be in the range of $100k- $3 million
  • Company must be under 10 years old
  • Must have a distribution supply chain network (UNFI, KEHE, C&S, DPI)
  • Will not qualify if they have participated in CGASC Emerging Brands Sessions in the past
  • Product should be innovative and fill a need for the consumer. Sales pitch must explain your go-to-market and promotional strategy

What is your WHY? You will have 5 minutes to present your product and tell your story. What makes your product different? Unique? Compelling? The story is as important as the product.

Deadline for submissions is July 28, 2023. Winners selected and announced on August 4, 2023.

Application Opens June 26