Emerging Brands

Discovering New Roads Pitch Contest

September 25, 2022, 2:30 – 4:30 pm

Hosted in Collaboration With the Navigator Lighthouse Foundation

Eight emerging companies have been selected to compete in the first-ever Discovering New Roads: Emerging Brands Pitch Contest at this year’s CGA Strategic Conference for a chance to spotlight their product and gain exposure to major players in the California market.

Contestants will take the stage for five minutes to tell their story and deliver their best pitch in an effort to win over the audience of industry decision-makers. Winners will walk away with unique prizes and critical business connections to elevate their brand.

Thank you to all of our applicants and congratulations to our selected participants!

Read more about our contestants below.

I Eat My Greens

I Eat My Greens makes refrigerated plant-based soups that will make you fall in love with veggies! Their soups are minimally processed as seen by their vibrant colors and flavors.

They are obsessed with creating the best tasting soup without adding any unnecessary ingredients. Chef-crafted with clean, simple, whole food ingredients to delight your taste buds. Offering unique flavors never seen in the market before. 

They make it easy for you and your family to get your daily veggie intake in just 90 seconds. Best of all, your family will never know you didn’t make it from scratch.

I Eat My Greens is a minority-owned business that supports small scale family farms and donates meals to underserved communities. 

Website

Rethink Ice cream

ReThink is a Kinder Ice Cream to the Tummy, Cow, Environment & Community. Our mission is to make Tummy Friendly Ice Cream for the masses, and in the process create a new ice cream category built on gut health without sacrificing taste and texture

Website

Jelly Belly Sparking Water

Joffer Beverage Company, the licensee and promoter of Jelly Belly Sparkling Water, brings fun and flavor to the sparkling water category. Come by and sample our new Chocolate flavor – a totally guiltless indulgence. 

Joffer Beverage Company is bringing a flavor for everyone for incremental growth and new customers to the category

Website

NewGem Foods

NewGem Foods’ mission is to create a convenient and flavorful way to eat healthily and reduce global food waste by improving traditional foods with our plant-based wrap technology.

Website

Pennie’s Tea

With a mission to promote healthy living, Pennie’s Tea was designed to create change in the lives of its customers by infusing high-quality loose-leaf teas and cold brewed ice tea beverages with robust flavors for unique tasting experiences. 

The passion and drive behind the brand come from its loyal customers and founder, a survivor of domestic violence. A percentage of proceeds from Pennie’s Tea supports the safety and education of women who have experienced domestic violence. Pennie’s Tea is more than a drink … It’s a movement, transforming the way you experience tea.

Website

Built Bar

Built is unique when it comes protein bars. With its exceptional nutritional profile and premium high-quality ingredients, Built is a protein bar that tastes like a candy bar.  Only 130 Calories, 4g of Sugar, 17g of Protein and Gluten Free. 

Website

Drunk Fruit

Drunk Fruit makes hard seltzers that celebrate the delightful fruits of Asia. Winner of multiple taste awards, our lineup of lychee, yuzu, and melon seltzers are brewed using a craft process and premium ingredients. Founded by Asian-American immigrants who want to bring representation of our culture to the alcohol world.

Website

Blind Tiger Spirit-Free Cocktails

Prohibition-inspired pours made for the modern drinker, Blind Tiger produces bar-quality, spirit-free cocktails ready to sip or mix. All-natural, organic, gluten-free and shelf stable, each beverage is known to classic cocktail culture, and all have a story to tell. Welcome back to the Roaring 20s!

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