As Executive Vice President of Retail, Andrew Henkel deepens SPINS’ relationships with retailers and leads the Retail team to foster opportunities for collaboration. Andrew ensures that SPINS creates solutions that address retailers’ needs and sets them on a path for continued growth. Prior to joining SPINS, Andrew spent 25 years working with CPG and retail clients at leading organizations including McKinsey, PepsiCo, Kraft Foods, and Leo Burnett.
Driving Differentiation by Catering to the Values-Oriented Shopper
Values-oriented shoppers aren’t just focused on natural- and wellness-oriented products anymore—they range from shoppers who care about fair-trade and sustainable products to sugar-conscious ones trying to manage diabetes. Knowing what products align with which values helps brands and retailers:
- Innovate assortment and product development strategies
- Differentiate from competitors
- Enrich shopper experiences
Join this session to discuss how you can apply values-oriented approaches to create tighter shopper connections.
